Wiffiti

Interesting capability for a Geo-Positional blog - Wiffiti (Not Graffiti)

Obviously I had to link the Ice cream shop I loved so much - Toscanini

marketing communications professional... REALLY?!?!

Strange, Insightful and Interesting were my thoughts... when I read the latest posting on the blog at ANA

Define Your Marketing Organization

Mantras for 2007

In no particular order…

Engagement Marketing
Participatory Advertising
Word of Mouth
Viral Marketing
Personality Segments

Maturity and Motivation

I had an interesting chat with an acquaintance recently guiding him on finding a mentor and I walked out self enlightened. I was listing out criteria for identifying a mentor and leveraging the relationship. This in order to bridge the gap between current state and the long term goals! But I walked away with an understanding of the phase before that…

My self awareness led me to two things one needs before they signup someone to be their mentors. Maturity and Motivation! The mental and emotional maturity to set realistic goals combined with the motivation and drive those goals to completion. I have many mentors most I have tried to stay in touch and sadly some I have lost contact. As I ruminated over my new interaction, one thing is obvious… each and every one of them helped sharpen these same two attributes in order to help me be more successful.

It is often amazing to step back and realize the obvious. It is so true, Learning never stops!

Divorce

A couple years ago some one told me people/individuals divorce people not organizations. I took the argument at face value, only recently did I take the time to think about what it really meant?

Culture is a very important element of any organization. It is what binds people together, but culture is not empty offices, cubes, buildings either, it is the people that dwell within. That is not to say hence by the Induction Principle (from algebra), Culture is the people in the organization.

In real life two married people will get divorced but often end up remarrying other people. These folks have surely not given up on the institution of marriage, instead on the individual and the families that they associate through the pervious marriage. The same applies to most corporate citizens. People transition in and out of organizations all the time but more often than you think it has more to do with the people they work with than the organization. A good manager and a strong leader will find the right match within a team that leverages each individual’s strengths while being adaptable to accommodate each and everyone’s uniqueness.

There are certainly many exits from corporate relationships. “Right Sizing”, “slow rabbits”, “Late Kate”, those are how I have identified them.

Change or Die

From FastCompany... I read the article (cover from May 2005) I expect the book to be just as interesting.

Change or Die: The Three Keys to Change at Work and in Life

Excerpt from the book - The Three Keys to Change.

Brand Promiscuous

Intersting article in the Hartford Courant -
Envy: The Brand Sluts - If you said to them, `That's a great jacket,' they couldn't just say `thank you.' They had to say, `Thank you, it's Prada,'"

Quotes from the article:

• Brand sluts, are savvy consumers. "They're proud of it because they see it as showing their intelligence,"
• "Long, monogamous relationships" with particular brands are dying;
• "When you think that the real purpose of brand loyalty was developed to help the shopper who didn't know what was what and needed guidance in selecting merchandise from the crowded retail landscape, you realize that that raison d'etre doesn't exist anymore,"
• "Most shoppers are very, very savvy. They recognize what is good, what's bad, what's trendy or not, and therefore the old brand loyalty is no longer a shopping `guide.'"
• Brand loyalty is now being replaced by brand trust.
• "The shopper is out there discovering new things, but there's always going to be brand trust,"
• "She's always going to stick with the brands she knows and trusts, but she's also going to try the new thing."

Management

Copyright Neil Bhandar 2007

OpportunitySmart

PetSmart finds a plush profit in luxury lodging for pets - from Miami Herald

Wisdom of the crowds vs. Wisdom of the 'links' the crowds make

Interesting article in Business week -

Crowd Wisdom vs. Google's Genius

More, more, more, more touch points

Another article in this mornings Mediapost - More touch points and more metrics...


The Next Frontier: The New Next
by Jack Feuer, December 2006 issue
Watch the Screens - All the Screens

The 'NETWROKED CONSUMER'

Interesting article on trends in types of consumers and the fluidity of the Networked consumer - MediaPost.

Some evolving consumer trends identified in the article:
Identity Flux: Gender-neutrality goes mainstream. People list skills on their business cards rather than title. They dress up in various costumes, depending on who they feel like being that day.

Liquid Brands: Chameleon-like brands focus less on communicating a static message and more on being the right thing for the right persona at the right time. Constantly morphing retailers carry products until they sell out, and never restock.

Virtual Immortality: While some let their avatars drift away to online purgatory, many more leave behind specific instructions on how their virtual selves should proceed. Services offering avatar surrogates flourish, and we bequeath avatars to friends and family in our wills.

Environmental Movement: Companies are expected to reduce the amount of damage they are doing to our minds. Savvy companies sponsor marketing-free white spaces in lieu of polluting the environment with models and logos.

Product Placement: Enviro-biographies are attached to just about everything, letting consumers know the entire life story of a product: where the materials were harvested, where it was constructed, how far it traveled, and where it ended up after being thrown away or recycled.
Brand-Aides: Socially responsible brands make a buck while providing desperately needed services. Communities are revived by Target daycare, Starbucks learning centers and Avis transportation services for the elderly.

Moral Status Anxiety: A person's net worth is no longer measured by dollars earned, but by improvements made. Families compete with each other on how many people they fed while on vacation, and the most envied house on the block is not the biggest, but the most sustainable.

Oldies but Goodies: Respect for elders makes a comeback in the form of Ask Your Grandma hotlines. The proliferation of online video clips by seniors show us how to tie knots and concoct home remedies.

Never Eat Alone

Just read the excerpt on 'Never Eat Alone' a book for all those who understand and believe you are worth your network. FastCompany has the excerpt published...

Interesting blogs in the blogsphere

Brands Create Customers
Innoblog

Thats a default brand!!

American Girl Doll - Article in LA Times

Navel-Gazers...

Article glorifying the interest in blogs, bloggers and their perspectives from Market-Watch

Navel-gazers will be the stars in 2007
Commentary: Your expertise is in vogue and exploited

They are out to get me!!

Recently I had the opportunity to seek honest, open feedback and guess what I got? People paranoid and scared and wanting to stay anonymous. I wonder why? I brain stormed and guess what I came up with?

• Don’t believe in ‘The Golden Rule’
• Questionable maturity
• Questionable perception of the world in light of personal maturity
• Conspiracy theorists lack of overall trust
• Low self value perception

Hail to the conspiracy theorists. I strongly believe feedback needs to be transparent so that the individual who is being reviewed knows what is being said about her/him. It provides the individual an opportunity to defend themselves if need be, especially if they have been misinterpreted. In addition it ensures constructive feedback.

Most people are slaves of their experiences and as long as they continue to associate with people who target them for their opinions, responses and behaviors it may be impossible to break the shackles. It takes effort to break the mold.

Find Their Calling

Fancy article...

"The match between your employees' values and the organization or team's values is a more powerful factor by far than money in keeping good people," write Beverly Kaye and Sharon Jordan-Evans in their latest Fast Company Talent Resource Center Column.

Out of Sight – Out of Mind

Marketing will live for ever! As long as the human mind does not change, Marketing is here to stay. I started this essay with a whole different thought in mind…

I was trying to pen down (it is crazy to use the phrase “pen down”, although I do write the frame work of my essay on paper before I type it up in its entirety) my experiences about people and our strategic goals. It is amazing how we do stupid things that don’t add value or align with our goals more often than not? Obviously strategy is not a goal! But none the less it needs to be a map of what we want to be and where we want to go.

I made a list of things I believe I need:
· Entrepreneurial spirit – Leadership experiences
· Selling & Marketing skills – Communication skills
· Learning & Updating skills – Knowing what’s new and learning it
· Valuation & Measurement – ROI on the investment in learning
· Networking – “No man is an island”, John Donne
· Strategies that link to long term goals – The map

Yet in my every day they don’t align? May be I need to hire personal career and goal marketers to help advertise to my mind. Some on who constantly and subliminally makes impressions of my goals and induces me to check every task with the six points above?

Oh My God!!

What's next? We already have...

Teens
Tweens
Boomers
Gen X
Gen Y
Millennials
Meterosexuals
+
+
Jetrosexuals

from FastCompany

Addressing a Business Need

Every meeting I have ever participated focuses on a business need, of course who wants to waste time chit chatting? I certainly don’t! I’ve go better things to do in life, be some place, do something, live life, enjoy it. Yet day after day folks talk about addressing a business need. I wonder if they talk about the same at a non-profit. I hope that don’t or at least they focus on societal needs versus the ‘chit-chat’? In any case the thought or the comment that sparked this essay was actually quite mundane. We were discussing a strategic opportunity and it boiled down to who needs to use the system and how they should to be trained.

Some one suggested lets position the training as a business need that the users will be addressing versus communicating as a training to use a process/system. What a brilliant idea! I thought for a second… either the organization has hired a bunch of order takers who do not logically process information or lack the leadership to challenge directives. Don’t you think they will make the leap from what is told and what is expected? I don’t expect any and every one to be able to bridge the operational and tactical into the strategic vision. People do need hand holding and sometimes even connecting of the dots, but this one is too obvious don’t you think? .And if they don’t want to get on the bus (or get to the same destination) we are better off without them in the first place.

Asking the tough question!

Just noticed this article on Fortune.

Are You Making Too Much Money?

I found the following insightful questions in the article...

• How does our pay compare to the competition in total, not just salary?
• Was our management team outperforming the competition?
• And was this related to their specific performance or just being in the right place at the right time?
• To what extent does our pay vary with performance?
• Do we have enough variability in that pay, or are we building in expense that will hurt us if and when the next retail downturn comes?
• And what principles should guide the value sharing between management and staff and the shareholder?

Questions from Alison Winters chair of Nordstrom's compensation committee to their board.

Branding in China

Interesting article in this morning's Knowledge@Wharton News letter:

How and Why Chinese Firms Excel in 'The Art of Price War'

Equity building and Equity erosion is a huge debate but it is a tough call to pull back on the pricing related sales fundamental.

"In China, where companies have earned a reputation for starting price
wars, the outbreak of a price war is considered a legitimate and effective
business strategy."

Wharton marketing
professor Z. John Zhang

Choosing Your Own Parents

At a recent presentation I heard a speaker comparing the idea of ‘accepting your corporate leaders’ akin to ‘accepting your own parents’. The thought got me thinking, I wondered if I buy into the concept but I guess it is true to a large extent… although with certain caveats.

I trust my parents but I will evaluate and screen every suggestion or recommendations they make! I believe it is absolutely stupid to entrust ones destiny into some one else’s hands. Not even your parents and obviously not your leaders. I do agree and accept you inherit some traits from your parents much like I have learnt a lot from my leaders, but it is eventually up to us to make the most of what we have or what we acquired! I love Mark Twain’s quote “Put all your eggs in one basket and-WATCH THAT BASKET”. If need be don’t hesitate to break the basket.

Scientifically choosing your “parents” may still be some time away and by laws of nature not sure ever really possible. I won’t say the same about my leaders…. If things get really bad disown them, change ships or better yet take reigns into your own hands (there is a lot of news on LBOs lately).

Talent Pool

There are 10 ways from Tuesday to skin a cat. So is true in developing a talent pool! Here is a shortlist of verbs that came to mind when started thinking of the talent pool - Acquisition, Development, Transfer, Sharing, Management, etc.

ALIGNMENT is everything. Agreement and alignment on the required skills and competency, expected adaptability, how the organization plans to leverage and foster talent it into the next level?

It is often easy to start with the tactical needs. Small wins and little successes help build credibility. Although the tactical may be lost in the strategic vision? One may soon realize that skills were acquired not talent! Not much different from hiring a consultant to get a task accomplished, that may not have much to do or value to add once the job is done?

It is not just essential to get the right team on the bus like Jim Collins puts it but to make sure they agree and understand the destination. The team must together have the passion and vision to drive the bus home.

ROI - ROI - ROI

ROI - Return on Investment, is the talk of the town. As we start to enforce accountability within the community, ROI has spurred more and more discussion.

Here are a couple article on the topic.

On ROI: Keys to Measurement
Taking Measure: A Need-to-Know Basis

Extreme Jobs

Just yesterday I referred an article about the talent pool at Goolge and this morning I came across another interesting one about people work hours and NEEDS... Yes NEEDS!

I am a huge proponent of the Dilbert principle OA5.

We are all unique and each and every individual is different. One size, one policy or the same culture does not fit us all!! Some of us seek out the unbalance in the work to challenge them and drive them. Here is an article from FastCompany on Extreme Jobs. About those of us who seek the long hours to stay excited!

Hooked on Work: the Allure of Extreme Jobs

I watched it and loved it! - PERSUADERS

PERSUADERS

Interesting documentary by Rushkoff on PBS-Frontline.

Executive Interaction Channel

Interesting resource from IBM - Executive Interaction Channel

Talent Management Challenge

Just noticed the posting on Fortune this morning on Google -

Is Google too smart for its own good?

• brilliant minds boxed into a big company inevitably grow dissatisfied with their inability to shine individually
• a team of superstars destined to underachieve

The quotes are very interesting... but that does not mean the pool of talent cannot be managed.

It just needs a smart and creative entrepreneurial environment and an open mind to let it blossom. It has been done before and will continue to be done, will it happen at the 8th wonder of the world is a question for the times?

Hiring: The Lake Wobegon Strategy

Vanity Plates

Interesting article from The Motley Fools -

Top 10 Vanity Plates We'd Like to See
10. NXT PREZ -- Eliot Spitzer (NY Attorney General)
9. APLSCKS -- Steve Ballmer (CEO, Microsoft)
8. ITWRKED -- Ken Lay (Late CEO, of Enron)
7. LUV JUNK -- Meg Whitman (CEO, Ebay)
6. HOTR N MRA -- Liz Claman (NBC, CNBC News Anchor)
5. YRFIRED -- Donald Trump (The Apprentice)
4. IMADETHIS -- Martha Stewart (Martha Stewart Living, Omnimedia)
3. VDKAPEE -- Dennis Kozlowski (TYCO)
2. MTRMOUTH -- Jim Cramer (CNBC, Money Madness)
1. IH8SHRTS -- Patrick Byrne (CEO, Overstock.com)

Letting Consumers In Is Good For Brand Health

This is new... Improve ROI on your advertising by letting your consumers define and create your advertisements, AMA thinks so!

Letting Consumers In Is Good For Brand Health
Guess how that compares to the recent article about trust in celebrity spokes people... may be the common consumer does not consider a celebrity to be a representative consumer?

Moms Say Advertisers Don't Get Them

Making mistakes & Talking about them

Hind sight is 20:20, and yet it is not very easy to notice our own mistakes, let alone talk about them. It takes tremendous courage to accept your mistake and all the more to acknowledge in public. I recently came across an article in the Knowledge@Wharton news letter “Pitney Bowes' Michael Critelli: Not Your 'Celebrity CEO'”. I did not know much about Pitney Bowes beyond the common knowledge of their mail sorting business. Then I read Good to Great by Jim Collins. I have been very impressed with the company ever since and then this recent article just built on my respect for the leadership at Pitney.

You must read the K&W article for the rest of my essay to make much sense…

While sipping coffee I ruminated over the article and wondered would I have hired Michael after he had been passed for a partner at two firms? And then again would I feel confident in appointing him the chief executive? In all honesty probably not! Not to belittle his potential and his accomplishments but I have always believed success begets success. True we all run into little failures all the time but I am not so sure his were little by any stretch of imagination?

I thought further and develop a hypothesis. It is only worthwhile and/or easy to talk about mistakes until one gets beyond a certain accomplishment level! It is easy for the successful to talk about their mistakes then for those who have failed. It is not only because they learnt from the mistakes and capitalized on them but also because in light of their success their mistakes seem minuscule. On the flip side it could very well be true that the failed individual/s were not lucky enough to have found another opportunity to learn and capitalize on their mistakes? Who is to judge? For me I will only talk when asked.

Articles on the Web...

Interesting article on FCNow -
How Do You Feel?
Mistakes

Emotional Intelligence

We don't just think with our head! We use our entire body in the process. Why does the corporate world expect that we leave our emotional baggage at the office door or even at home when we get to work? The reverse is certainly not true!

I remember days when I was able to get a ton accomplished just because I had a great start to the day at home and on the other end had a crummy day at home only because I have had issues at work.

Wouldn't it be great if we could think with our mind body and soul?

That's no to say we don't maintain professional standards at work but let people express themselves through more than just family photos on their desk. I think we can be a lot more productive if we let more than just the numbers speak for the likely outcome from a venture... how I feel about things, my gut about a decision is often a very strong read of the likely outcome from a decision/action.

Leadership & Time Management

If there is one thing I believe any leader needs to manage appropriately it is time! Time is a huge competitive advantage. Be it learning and gathering skills; developing talent; managing and building teams; practicing, demonstrating and delivering success. Time is the only sustainable competitive advantage! I have argued with friends, colleagues and partners over numerous cups of coffee only to confirm my hypothesis.

Time can influence everything from where you studied, what you studied, how well you learnt, what you absorbed and what if all bounced off, where you worked, who you know and how well you know them. Infact I believe in the event we had infinite amount of time leadership would be unnecessary. Each one could just practice to perfection. The entire idea of strategizing based on hypothesis, prioritizing and succeeding would be lost in time.

I believe strong leaders are born (just luck!) and those that are made have prudent time management skills. Although I don’t disagree, “It is better to be lucky then to be good”… the lucky ones are wired to manage time to their advantage. For those mathematically inclined time is not a sufficient but a necessary ingredient for leadership.

Corporate Culture

Leadership Traits

The Investor's Emotional Bank Account

Years ago I read ‘7 habits of Highly Influential People’, and I believe they are truly timeless! Then this morning I came across an article in Business Week, How to Clean Up a Scandal. Like a good ole Proctoid I thought how about Tide, Gain, Cheer, Era, Dreft for the sensitive ones or may be even Mr. Clean for the really tough ones?

Anyway… our attention span is so short why does it even matter? Let’s just wait a bit. People will forget and things will get back to normal, of course in the short run the street will ignore us, our numbers will suffer but that just means a change of guard until memory fades. Why worry about the investor’s emotional bank account?

The most amazing thing was ‘house cleaning’ that the article talked about that went on as an after affect from the information fall out. How amazing! So the principle is I will dump the parasites from my house, if they go some place else that is not much of my concern? Now that’s a good lesson. Let’s put more gates and bars to trap the problem/parasites in the future and more than that when things go wrong let’s move them out.

Isn’t it time we thought of what has really caused the surge in scandals? Is there a systemic solution? Is this a societal problem?

Brands on Brain

As if we did not have enough metrics to juggle with, we can now start reporting biometric measures during brand equity scans.

Check out this article on Brain response to strong and weak brands. - From Media Post

On New Products: Creativity

Interesting article on Creativity, Marketing & Innovation - Marketing Daily

On New Products: Creativity

innovation and creativity -- Are distinction with a purpose; being relevant yet
different.

creation must be fresh and then filtered through unique points of view (brand equity).

Don't fear creativity. Embrace it, nourish it, and guide it along. Then watch what it does for your bottom line.

Collective Intellect

Transformation of Data -> Information -> Knowledge is a great thing but aren't they all after the same? In any case this turned up when I looked at all those sites that referred to my blog.

Putting blogs to work for Wall Street

My Thanks Giving Prayer for the corporate world!

Thank you for a mind without fear,
Thank you for the wisdom to choose the right people,
Thank you for my network of friends, colleagues and partners,
Thank you for the ability to rationally reason,
Thank you for constant motion and avoiding getting stuck in dead habits,
Thank you for a constant strife for perfection
Thank you for the ability to open the mind to new thoughts and action!

Inspired by Rabindranath Tagore’s Geetangali.

Simplicity as a strategy

Mommy and Me - from FastCompany

Simplicity as a marketing strategy
Simplicity as a product development strategy

Coaches and CEOs

Very interesting article from FastCompany - Coach For A Day

Marketing insights

What We Talk About When We Talk About Brands from the New York Times

The race to create a 'SMART' Google

Context based search and a stretch to satisfy the lazy man/woman.

The race to create a 'smart' GoogleEverything you buy online says a little bit about you. And if all those bits get put into one big trove of data about you and your tastes? Marketer's heaven.

Fortune Magazine, November 20th, 2006.

The Female CEO ca. 2002

Interesting perspective on Women CEOs from FastCompany

The Female CEO ca. 2002

1. Toxic bosses still create unfriendly work environments.
2. Women's choices are limited: What'll it be? Geisha, bitch, or guy?
3. You can't have it all.
4. Women's new mission: Change the game.
5. Women work differently from men.

The follow through article is just as interesting Where Are the Women?

Note to CMO

Found a reference to it on the ANA blog...
Note to CMO is a very interesting Blog

Managing disagreement

I hate to say this but I judge people. Well how else would I be able to pick the right team? I judge them based on various behaviors, managing disagreements is a critical one of them. I have always believed ‘we are the experiences we have had’. To that extent we mimic behaviors we have seen from our leaders, our parents, our role models, mentors, coaches, etc. I call it ‘The leader as a diamond’ phenomenon.

As individuals rise through the corporate ladder, they are subjected to the cutting, polishing, measurements that transform the individual into a diamond, a tough strong, sharp leader. Some are too weak and break apart, some have imperfections, some are unfortunately are with the wrong craftsman or the wrong environment and some just don’t have the right stuff, to be a leaders. All disagreements in some form of a placid, laid back life of a rock.

The disagreements shape the future and at the very end it’s the light that the diamond reflects that matters most. Not something it generates but it borrows from around it.

The Expert on Experts

Another interesting one from FC - The Expert on Experts

Through the grape vine

Organizations thrive based on personal connections; you want to get Rob your buddy in IT to do something or wait in the queue for days. You need to get the purchase order cleared for a vendor sooner than usual call Jane in finance. Organizations where informal channels are clearer with fewer hurdles strewn around than the formal ones are often more efficient and productive. An organizational culture of informal channels needs a people who know each other well and over long periods of time, additionally the structures need the support from appropriate reward systems for establishing and fostering such networks.

It’s not without risks for informal communication channels. It gets rough when the grape vine starts to evolve into the official channel. By our very nature we develop compensating behaviors to make life easy and grape vines can be funny. Communication is a complicated process particularly because we say what we mean but interpret it based on our background. I have always believed that communication through the grape vine is analogous to translating a proverb through an automated language translator into another language and then taking the translation and translating it back into the original language.

http://translate.google.com/
Where there is a will there is a way
donde hay voluntad de a hay una manera

donde hay voluntad de a hay una manera
where there is will of a is a way

Respect in the work place

I have often seen RESPECT as an element of the leadership model at corporations. Yet there are many who feel like they are treated like four year old kids. For those without little kids at home, you may not be able to relate to the amount of coaxing and cajoling parents do to their kids to “pick up toys after play”, “sleep on time”, “brush before you sleep”, “shower before you sleep”, “make your bed”, “finish your homework”, etc.

It is not unusual to walk into a work environment and experience the same! This is an extension of micro management but in its own right a matter of basic human RESPECT.

As a human and an associate in a work place, we bring a certain amount of discipline to the work place. It is our background, our ethics and our personality that establish a credibility that we expect coworkers and The Boss to recognize and respect.

When assigned a task The Boss should not need to check every so often if it’s done or not? How far along? Responsibility and authority are like the hand and glove, being given responsibility is being awarded the respect to handle the issue or business challenge. With the responsibility comes the authority to get things done, The Boss, the colleagues/coworkers need to understand and accept this authority. It would be calling “Mommy!” if one has to go to The Boss to get the team to play along on every little thing!

EVERY LEADERSHIP MODEL NEEDS TO INCLUDE RESPECT FOR THE INDIVIDUAL. Each and every individual needs to understand what RESPECT really means!

Keeping America Competitive

Interesting article on US Competitiveness - Business Week

Driving Growth In Consumer Goods

Driving Growth In Consumer Goods
McKinsey Quarterly

Marketing - Play maker guide

The Elements of Influence By Alan Kelley

Playmaker's Forum

Data is the New Oil

A very intersting post on the ANA blog by Clive Humby of Dunn Humby

Data is the New Oil

Good Principles, Great Principals

Who else but Jim Collins - Good Principles, Great Principals
only on Fast Company.

Advertising is about motivating the consumer (you) to get up from your couch & do stuff...

Can divorce sell cars? Ford's bold ad will tell - from the Chicago Tribune

Fancy stuff from FC

Business at Its Best
Fast 50
http://www.fastcompany.com/partners/microsoft/designatitsbest.html

Burger King: Using Social Currency

David Aaker talks about - Relevance, Energy, Clarity, Differentiation, Leverage as principles to build a strong portfolio of brands.

This article from ANA is as close as it gets to that within the BK portfolio. - Burger King: Using Social Currency

How to Launch a Career With Your Blog

From FC - Launching your career with your very own blog!

listen to your customers, let them tell you what they want

It is not very typical one comes across two articles that feed off of each other on the same day...

ANA - Consumer Insights - What a Concept
FCNow - gui gouwu zhongxin(Ghost Mall)

Do you "Google?"

Google's take on the brand - NOUN vs. VERB?

Technorati Profile

Talk substituting for action

Very interesting post on FCNow: Leading Ideas: Don't Let Talk Parade as Action

The Top 10 Reasons New Products Fail

Robert Schulman's - Checklist on the Top 10 Reasons New Products Fail.

from the ANA blog.

Unprecedented

460^o

The coefficient of restitution

All those people who ever played golf or studied advanced physics or engineering have definitely heard the term coefficient of restitution. It is a measure of a body’s ability absorb energy… boy, am I getting technical or what? Anyway the thought crossed my mind when I came across an article on work life balance and executive health. There is more to the beating most executives take above and beyond the odd work hours. It is the constant war games, small failures and much the same way small successes.

I wonder if we should have a measure of an individual’s coefficient of restitution included in one of those employment application forms. Wouldn’t it be amazing if and when the board of directors review a candidate for the position of a CEO they ask him/her how much beating can u take?

Unlike most non living things (that are assumed rigid and isotropic) I believe we humans metamorphosize, in our ability to take a beating. Call it thickening of the skin or shamelessness, net-net we do get more resilient and our coefficient of restitution goes up.

The more I think the more I agree we need a measure to evaluate our ability to rebound from setbacks.

Frying talent

A couple years ago I came across a case study in one of the monthly issues of the Harvard Business Review that was very interesting. A super star that makes the team feel like dirt and what was worse was the individual never acknowledges it and never realizes the long term affects of the behavior demonstrated. The individual is so good that the loss could have a significant effect on the organization.

Firing anyone is not an easy task let alone firing talent. I have quoted the proverb “A bird in hand is worth two in the bush”, but what if the bird in hand is not pretty? There is so much to it… the relationship, the person being affected, the effect on rest of the organization and lastly by no means the least, the effect on company image. Firing is a necessary evil to keep things in check and maintain a balance.

Four mediocre people are worse than one talented individual but one high maintenance individual is not worth the effort. I would say… coach’em, mentor’em and if nothing works fry’em.

Talent acquisition is a continuous process!

Brand Yourself!

Another real good one from Fast Company - Brand Yourself

"first, you have to build expertise. That's the easy part. The more difficult
aspect is getting people to recognize it."

The Meekest and Mightiest Make the Worst Leaders

Interesting article from Stanford Business Knowledge.

Interesting Blogs from 20/20

The Consumerist: Shoppers Bite Back

My Bad: THE LATEST APOLOGIES: WHO'S SORRY NOW?

Lets get the moms involved...

Herfootball.com

fantasy football...

Numbers to Lose Sleep By

Alarming...

The situation is reflective of the current interest rate combined with our growth hedges.

Read on from Fast Company
Wonder how is it sustainable with the Dow index at record levels? - Beige Book

Stoke the fire, feed the fire or use it as an Incinerator

I did not believe there was a difference between the three. All you really do in either of the scenarios is put stuff in the fire place. It is either the iron or dry logs or just stuff that burns. I put anything and everything from candy wrappers to, wet twigs, dust, dirt, leaves that followed my wet shoes, etc. What’s the big deal I thought? But when I got a big fire place in my house I realized the difference. During my annual cleaning I heard about it from the chimney cleaner. All the soot had layered the chimney.

I thought this is just like people! Treat people the way they deserve they deliver! Treat them like the average person and get mediocrity. It is not rocket science! It is all about how u feed and stoke their passions.

One of the companies I worked for had a very interesting and robust people management system. Every single person started as an average (un-judged) to give the individual room to grow, when it came time to measure and evaluate the individual had plenty of time to prove him or herself. When they proved to be different and better they moved up, when they lost ground they moved off.

It was not unusual to see people who had gone up to slide and yet be rewarded for their potential (the JIT princicple, wait for my next essay) and people who slide to ride the wave again. After all ‘A bird in hand is worth two in the bush’.

Education from Google!!

Teacher's Helper
Infinite thinking

Burn those calories baby

Only from Coke & Nestle - A calorie burning beverage

Fascinating opportunity!

Touching PEOPLES lives and improving PEOPLES life

At this years Annual Masters of Marketing conf - Jim Stengel presented
A New Way of Thinking - People Versus Consumers

Are relationships a replacement to authority?

Organizations are getting more and more complex with crisscrossing reporting lines that look worse than the toy racing car tracks from my childhood. It is not a surprise that the complexity is being balanced by flatter organizations to avoid any communication challenges and ensuing dissemination of information, both up and down the chain of hierarchy.

One must love a certain amount of ambiguity to survive inside the matrix, it can be challenging and stressful but if managed appropriately can create a lot of opportunities and learning from cross interaction. I have always believed it is almost impossible to accomplish anything significant without clarity of role. I have written about it in many of my past essays and decided I needed to revisit the idea. Over time I have built a robust network (my Net work is my Net worth!) and realized there is a lot more to getting things done than authority.

So what is so powerful about the network that matrices lack? Actually nothing! It may just be about the mindset people approach it with. The fundamental difference is authority can be bestowed like a magic pill while relationships take time to build, additionally relationships are tenuous, easy to destroy but tough to build. If one gets the dynamics of the difference relationships could very well be a replacement to authority!

...and there's AG

P&G's Chairman of the Board, President, and Chief Executive: AG Lafley

Bully Marketing

In Pictures - from Forbes

Full Article - Bully Marketing

OBD & Thinking Deficiency Disorder

Just noticed a couple interesting articles from FastCompany - Obsessive Branding Disorder
- Wise up

Interesting blogs I have stumbled upon

The Newsfutures' Blog
The CultureBlog
Rajib Roy's musings

Today's leadership

Listening credibility

Ever been in a meeting where some one speaks before they listen? Can be very annoying! This may not come as a surprise to those who have ever been in consulting and thrived in that environment but listening is rather difficult. It takes a special skill to listen; a typical person will create an opinion long before they have heard the entire argument and more times than not blurt out irrelevant or even logically challenging responses to a discussion.

For those familiar with MECE (Mutually Exclusive, Collectively Exhaustive) I wonder if there are MECE answers to questions. Wouldn’t it be great to be able to answer questions without ever hearing them yet not going wrong? I am not talking about invoking the 5th.

We all need to play politics but I guess it takes more than that to be right.

I recommend instituting a measure of “listening credibility”?

Engagement By Engagement

Interesting blog - Engagement By Engagement

A perspective on Consumer Engagement and developments in the advertising industry's Engagement initiative.

Hiring for talent not for skills

As easy as it sounds hiring for skills is as tough as asking some one to looking into a fire and predict the future. It can be tough especially in today’s fast paced environment but also absolutely essential in order to ensure any semblance of continuity. One of the most important things I believe we need today is ADAPTABILITY/AGILITY; call it by any other name and it sounds exactly the same!

The mobility to take knowledge and apply to a different business, in a different region and in many cases a different function. Skills are tactical they are like signposts, they rarely ever move, but it would be tough to get to a destination without a signpost.

Hiring for skills is akin to digging a well when one gets thirsty!

As long as one has talent skills can be developed. Organizations hire consultants to meet a tactical need. That’s the perfect place to look for a specific skill! It is a short term need and once met another one may not arise for a while. Talent on the other side transcends functions and projects it is really AGILE!

One for one

One for all and all for one? I am not sure I believe in it and that true of leadership too! People are different, each unique with different styles. So I guess there really is no such thing as ‘One for all and all for one’ at least in the corporate world.

Years ago when I interviewed for new jobs I wanted to know as much about ‘The Role’ as possible, through friends, through my network, in some cases from the recruiter, so I knew exactly what to say that would impress the interviewer. Just how to say it in order to engage the listener, I did that for years until recently I realized I am not looking for a job or a career. I don’t mean to say I am not in the market but what I really mean is I am looking for a fit! A place that values my idiosyncrasies and I share common values.

It is impossible to survive in a box, let alone one where you cannot breathe freely?

What Ideas Are you Fighting For?

Interesting post on FastNow - What Ideas Are you Fighting For?

Ralph Waldo Emerson said, "The ancestor of action is thought", truly ideas are worth fighting for!

Lead, Follow or Get out of the way… needs revision

A couple years ago I came across the message “Lead, Follow or Get out of the way…” on a school t-Shirt in the Coop. I felt it was a little to arrogant but on second thought it seemed fine given it presented to the reader all the options, be a leader, be a follower, or let others be. And yet I felt it to be a little too harsh.

It is not uncommon these days to run into an exec who one cannot make a decisive choice, then there are those that make choices based on some one else’s options there are those who let others make decisions for them, lastly the ones that won’t question the options or the choices. Churchill said it best, “History will be kind to me for I intend to write it”.

No corporation can ever thrive with weak leadership. I have completed the full circle; yep I accept I am a convert. The way I see it the choice is clear “Lead or Get out of the way!”

Lets add to the confusion!

"If you can't convince them, confuse them." -- Harry Truman

Guess that's what the Marketing research community does best! I guess what we really need is an insight into the payout from knowing more than just knowing more?

Boomer Research Defines Six New Consumer Clusters - From the Marketing Daily.

Hourglass Society

I thought the article was about health consciousness but then realized it was about a transitional society from the young to the old.

You will be judged and valued on the basis of your behavior in relation to
your communities and the environment.

by Karlene Lukovitz, Monday, Oct 2, 2006 5:00 AM ET (Marketing Daily)

I just hope we have not realized this in the last couple weeks and months and that this has been our beacon and guiding principle.

An article worth reading... 'Hourglass Society' Values Community, Ecology

Things I hate the most!

I acknowledge this is obviously not the best way to start a Monday but I felt the need for it.. In any case there’s got to be a balance… the good with the bad, the ying with the yang, a Monday with dark thoughts. So here is a list of the top three things I hate the most.

• Lack of Integrity
• Lethargy/Procrastination/Tardiness
• Lack of Commitment/Focus or Indecision

Our stories & our communication

what's your brand story? - from ANA

It is the triangulation between: Personal connection - Product efficacy - Wider equity alliances.

... and I though I could get away with "trust me!"

One of those interesting slide shows from Forbes - How To Get People To Trust You

Being comfortable with the uncomfortable

It is not easy to be comfortable with things that are unfamiliar and not within the realm of our experiences and background. So what do we mean when we talk about diversity? I hope we have been talking about the invisible diversity, because if not we have been fooling ourselves!

I think as leaders we need a team of people who can think different and question things from multiple different perspectives. I strongly believe as leaders we need to identify and assemble a team of deeply skeptical individuals that can some where along the way hold hand firm and tight. Its like a voyage on a yacht, you question the direction at each point but once the team agrees they all pull the ropes in the same direction with gusto and alongside every one else!

Cultural fit to me is a match in emotional energy

During each interview I have conducted I have always wondered how I knew if the candidate across from me would fit and thrive in the culture. I have asked that question to myself as a candidate, “would I fit in this culture”? My answers have been often vague, incoherent and not cohesive.

One hour is not enough to know a person let alone to bring some one into your family. All background checks apart there is a lot of a person than where they have been and what they may have done? I am sure we all agree. We would not have been a nation with a 50% divorce rate if that was not half as true. All said and done during a recent conversation I had an epiphany. It seemed apt to mention it in an essay.

Each of us has different responses to different events and episodes, of course we are unique! We are all diverse we think and we act different, it is who we are and it is our personality. That being said I believe we process things on two planes – logical and emotional. Given the binary choice one comes first and the second must follow. Also not one is right in its entirety. It is this sequencing of choices in context of the challenge we are trying to resolve that defines who we are and how we fit within a symphony.

The logical portion of the assessment always results in the same answer independent of who we are and where we come from as long as we provide the same inputs, the beauty of math (I have to add that on account of my analytical background)… the inputs we provide do vary based on whether we have emotionally processed the facts or not (remember the sequencing piece?) our emotional energy varies and is a function of all that is around us not excluding us. So by deduction, fit is emotional energy. That still does not answer the question on how to measure it. Guess I need to think further?

Word smithing and funny business

Interesting Fools post - Career Education CEO Expelled

The article talks about the stock leap of 14.4% with the CEO's sudden departure... partially attributed to the PR statement?

"Current lead director Robert Dowdell will serve as interim CEO while the company seeks a permanent replacement for Larson. But consider how the press release described the situation: "The board of directors is in the final stages of engaging a nationally recognized executive search firm to lead the search for a permanent CEO."

Parse that statement fully, and you'll see it translates roughly as "we're almost ready ... to ask someone else ... to begin looking for a replacement." That suggests to me that Larson's departure was sudden, abrupt, unplanned -- choose the adjective that suits you best, but be aware that words like "calculated," "smooth," or "unpanicked" have no place in this sentence. "

http://www.fool.com/news/mft/2006/mft06092810.htm
By Rich Smith (TMFDitty)09/28/2006

Creativity matters more, not size!

Creativity is more important than just scale and size. - Article from the Media Dailty News