Value

Over the weekend I was watching a movie based on the story of a renowned artist. It was fascinating to see how artists created these timeless pieces of art but it was their patrons who paid for the work and supported their families. Fortunate were those who found wealthy patrons and then there were the Vincent Van Goghs of the world.

For someone working in strategy development, deployment and marketing, this seemed very interesting to notice the irony of value.

Value is a funny thing!
- The creator can only create but not assign value
- The consumer can only realizes value but not create

Do you think these artists needed good marketers?

The though lead to the phrase we come across every day in the business world. “Creating value”,“Long term value creation” and so on. Who is to decided if we are at all creating value unless some one realizes it and above all what does it mean to create long term value?

Staff organizations globally suffer through this curse every where. If the value is not realized today it is often not appreciated. If the value is not measured and called out explicitly it is often lost and forgotten.