Listening-Centered Marketing

Time for a New Model: Listening-Centered Marketing: "Listening-Centered Marketing "

This one is an interesting blog, I have read Pete's posts and have liked them a lot. This one is particularly interesting and relevant today.

Marketing is emotional!

Leveraging Guilt At Dinnertime

From MediaPost

Social Capital - Our Social Professional Networks

What really happens at mixers? - from Columbia ideas@work

Emotional Connections - 02/26/2007

Media Metrics: Emotional Connections

Interesting measures and metrics a good read!

Brand - Stance & Substance

Imagine a young stud enjoying can/bottle of soda. The bubbles dancing on his tongue and as the bubbles burst and create exhilaration and energy. The excitement leads to energy and happy thoughts! One thing leads to another and happy thoughts lead to success and rendezvous with a sexy model types walking down the road. The two share more than just eye contact and there is a desire for more.

Believe it or not this was a dream I had recently… when I woke up the first thought I had was ‘Talk about subliminal advertising!’

I synthesized the creative… and came up with the following... Advertising is only a brand STANCE, a projection of excitement, energy and confidence. A promise that needs to be fulfilled… delivery of SUBSTANCE is an essential element of the brand promise.

The Third Moment of Truth

The Third Moment of Truth - MUST READ, I can't believe I forgot to post it when it was published.

Marketing Champions

Interesting new book out there!

Marketing Blog

How to Interview Marketing Professionals

Was reading something on the MarketingProfs.com when a link lead me to the Marketing Blog. Here is an interesting entry!

Sustaining Corporate Growth Requires 'Big I' and 'small i' Innovation

Sustaining Corporate Growth Requires 'Big I' and 'small i' Innovation

The Risk and Creativity balance in Innovation from Knowledge@Wharton

Other interesting articles from the issue:
Wisdom of the crowds - Wikinomics :
Make Room, Wikipedia: Internet-based Collaboration Could Change the Way We Do Business

Pay For Performance: 'Power by the Hour': Can Paying Only for Performance Redefine How Products Are Sold and Serviced?

Marketing Strategy

What Does It Take to Aim Low

What Does It Take to Aim Low

Now this is a good one from FastCompany

My success model!

Individual Development Planning

Tough choices

The Man Who Said No to Wal-Mart

We all have to make choices, not all of those choices are easy! You got to do whats right.

Peter Drucker said "Management is doing things right; leadership is doing the right things."

Organizational Structure

It is amazing how many people talk about their organizations being flat and yet they have hundreds of titles and as many of them reporting to the next to the next to the next and on and on. I figured I could do something that would help clear it for myself.

Just because empty boxes does not make it flat?

Vertical Search Marketing from ANA

ANA Marketing Maestros:
Vertical Search Marketing: Fits Juuuust Right

Headlines - A Global Fine Line Challenges Marketing Today - Stanford GSB

A Global Fine Line Challenges Marketing Today - Stanford GSB

Fancy article from Stanford Graduate School of Business

What Does the Consumer Want?

What Does the Consumer Want?

Interesting article on Media Post.

Namesake!

From Forbes.com - What's In a Name Change? Look At Apple.

"Everybody Wants to Work in Marketing"

"Everybody Wants to Work in Marketing"

its all about ads...

Wisdom of the crowds vs. WSJ analytics

It is amazing to read the weekend edition of the Journal laying out the prospects of analytics pointing to a potential Bears victory when the News futures were clearly in favor of the Colts.

Chicago Bears over Indianapolis Colts (02/04, 6:05 pm)

Only at my favorite Candy store

Talk about captive audience!

http://www.dylanscandybar.com/

If a brand is a promise... are these brands?

I think they could be. The only thing missing is the follow through on the promise the conversation.