The Blue

It was a fun experience although she did not enjoy it, said it felt like an old people kiss :( I loved the experience and the idea of a NEW ...

Happy New Year to my readers! After a short hiatus I am back to writing and talking about my passion... BRANDS & PEOPLE. A recent post i...

Stanford Knowledgebase published some recent finding into a study conducted in partnership with University of Illinois, Chicago about brand ...

It sure sounds ridiculous, but I trust the analytical judgment of the investors? Eitherway, Now women can pee while standing . I hope this i...

This old piece from Chiquita is apparently making a come back according to brandchannel.com the interesting mix of DRTV and an infomercial i...

Devdutt Patnaik helps the Future Group understand the shoppers in India, their behaviors and habits. This is an interesting talk on " ...

This may not be a huge surprise but stupidity loves company! Here is an example those who watched the show ' Jackass ' were most lik...

V interesting article in Adage on "How Experiences Are Becoming the New Advertising" and brands like Red Bull, Virgin America, Un...

This is a very powerful video, one with a strong personality and yes of course 'Sexiness'. Sensuality does not have boundaries and w...

Segmentation is one of the fundamental building blocks of a marketing program and one of the first steps in presenting a brand with a releva...

Retail marketing article on MSN's Money is interesting... Here are the tidbits 1. Location, location, location In retailing, as in re...

As important as it is to work a strategy to develop a successful brand, it is important to know avoid the pot holes along the way. This was ...

The article is no new news but a sheer reinforcement of concepts but the ideas are certainly on target. Top lines from the article: 1. Un...

I was at the breakfast table and thinking of an ice breaking phrase for a conversation when I stumbled upon the thought of how terminology a...

Venky (Rao), Thanks again for the shot...

Interesting article on Realities of idea diffusion and consumer idea adoption based on concepts from Moore's, Crossing the Chasm & G...

Back to the debate of tangibles? Yes, ofcourse! I know not a lot of people have patience for this math mumbo-jumbo but here is where I was g...

This could be ground breaking for the traditional print media & communication world, video-in-print ads in select copies of "Entert...

Came across an article on FastCompany - Smell This Tag: Olfactory Street Art Scent is intrinsically tied to memory, and chances are the sm...

Fabulous ad, hits the IDEA home!!! Venky, thanks for posting the link.

Interesting tag lines & slogans posted on Mental Floss, the comments have equally interesting additions... 1. Got milk? 2. Have you d...

Brands that start small as underdogs and evolve into a leader, how are they to handle the change in position? Past couple elections around t...

This is ABSOLUTELY THE MOST FASCINATING AND VISIONARY IDEA in retailing! Cheers to Mr. Biyani and his team for their bold and ever so bohemi...

Someone is warming up to the SHOPPERS while keeping the CONSUMER equity... ITS NEVER TOO LATE! Interesting article in the WSJ this morning -...

A very interesting MIN-MAX concept in communicating (Minimum content, Maximum Impact), 20 slides x 20 seconds per slide. The concept is amaz...

From FastCompany - Neuromarketing Hope and Hype Neuromarketing is the practice of using technology to measure brain activity in consumer ...

" Products are made in the factory, but brands are created in the mind. " - Walter Landor

It is a scary world when you have to talk to a service brand where the ingredients of the brand (the very people that make up the brand) say...

This is a very philosophical question "Is anything permanent?" and I believe there are some things that can be. I was thinking abo...

From Mintel's news posting, are the five leading consumer trends Mintel identified for the rest of 2009 - TRUST, CONTROL, SIMPLICITY, PL...

I had a conversation recently about sellers and consumers. Sellers usually end up being older (age) and the buyers range across generations....

Interesting results from comScore & dunnhumbyUSA. Particularly given the cost of Interactive marketing as compared to traditional Media ...

When does inspiration change to temptation? Brand and marketing organization I work with are often sitting on the this edge making a choice ...

Bringing the CMO and CTO together is an excellent opportunity! The only this morning's article " The Great Divide ", lacked wa...

I was hoping to go for a double entendre, but I am not a copy writer... Thank God! "A Parent Is Born" is a docu-drama series follo...

I am currently involved with a project in better understanding the concept of "ENGAGEMENT". This MediaPost Blog: Engage:Hispanics,...

Creativity has been big business! Back when I was with a large global CPG company I even remember one exec asking me to organize for a consi...

It is easier said than done - "Breaking retail's addiction to discounting"! Its not just lack of leadership it is often lack o...

The Times article refers to an article published in the Journal of Marketing that studied consumers and interaction with product packages. ...

Awesome article from Bandchannel.com - Four Opportunities to Strengthen a Brand Community. The best part of the article is the fact that th...

Interesting post on the Harvard Publishing Blog - from the Change Master Rosabeth Kanter. I had an opportunity to present on the topic of ...

I am an avid GOOGLER, I know what you are thinking? Yes, I searched for the word and found a colloquial English instance of the word. One th...

Ernst Dichter was the first recorded psychoanalyst proposing metaphors to communicate brand and marketing messages. Since logos are the visu...

Cheers to Clive Wilkinson Architects, for a beautiful video on the new JWT office in New York. Specific meaning needs a specific story, with...

We have all read stories of all the supers - Superman, Supergirl , Spiderman , Robin, Phantom, etc. They are always fighting for something? ...

With growing regulatory restrictions in multiple categories, fragmentation of media, insights into the working of the brain and consumer beh...

Lately I have had several conversations on the topic of VALUE. What is the value from a brand to a consumer? Can the value vary by the brand...

Johnny Lee is amazing with his innovations and ideas but the most powerful part of the presentation is his acknowledgment of the proliferat...

This is a age old question for any and everyone who is in sales & marketing! There is a perpetual quest on part of marketers, salesmen, ...

Dynamic pricing is the holy grail in consumer world, this morning during my drive I heard about Digonex on NPR. I checked out the site and ...

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