'The Daily Prophet' from Harry Potter in real life???

This could be ground breaking for the traditional print media & communication world, video-in-print ads in select copies of "Entertainment Weekly".

• The first-ever video advertisement will be published in a traditional paper magazine in September
• Americhip, the developer of video-in-print (multi-sensory marketing), has also created magazine technology that appeals to various senses, including smell.
  

Fascinating piece in the BBC interview on - YouTube