This may not be a huge surprise but stupidity loves company! Here is an example those who watched the show 'Jackass' were most likely to try repeating some of the actions they watched. The show had to caution audience against trying any parts of the show on their own and at home!
Is stupidity really contagious? If humor is lost in translation why isn't stupidity?
Now for the more critical part of this essay, how does a brand target the stupid? Or does the target find the the brand? I am quite sure those that qualify for The Darwin Awards very often don't need to know about them to act and qualify for them!
Sadly organizations too fall prey to being influenced by 'stupid', as much as I have loved Drucker I know Management is not always about doing the right things and leadership is not about doing things right!