It was a fun experience although she did not enjoy it, said it felt like an old people kiss :( I loved the experience and the idea of a NEW type of a kiss after - Butterfly kiss, Eskimo kiss, Khumani kiss (after our dog) and so on...I must say I was inspired but the StarKist advertisement that was such a let down!
The company could have capitalized on the timing and the holiday but I hardly noticed any more than a few spots.
These are perfect opportunities for a brands to create consumer engagement and transcend into a cult.