Ernst Dichter was the first recorded psychoanalyst proposing metaphors to communicate brand and marketing messages. Since logos are the visual side of the brand they offer the opportunity for various hidden messages about the brand, I just came across an old post on the
Graphic Design Blog:
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Body Wisdom |  | | | | It is a logo design for a high end day spa… the hands effectively convey relaxing massage integrated with the proximity of the “owl eyes” to clearly say “wisdom”. | | Forkwire Logo |  | | Designer - Bojan Stefanovic | | Being an Online Food Delivery service, its logo shows a fork formed into an @ symbol! Such a easy logo to remember. | |
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