Imagine a young stud enjoying can/bottle of soda. The bubbles dancing on his tongue and as the bubbles burst and create exhilaration and energy. The excitement leads to energy and happy thoughts! One thing leads to another and happy thoughts lead to success and rendezvous with a sexy model types walking down the road. The two share more than just eye contact and there is a desire for more.
Believe it or not this was a dream I had recently… when I woke up the first thought I had was ‘Talk about subliminal advertising!’
I synthesized the creative… and came up with the following... Advertising is only a brand STANCE, a projection of excitement, energy and confidence. A promise that needs to be fulfilled… delivery of SUBSTANCE is an essential element of the brand promise.
