Wednesday, December 19, 2007

Homophily

"The principle that organizations seek out partners that are similar along various dimensions because shared traits make it easier to trust and understand one another."
Now thats a strange sounding word?

I was reading an article in Columbia Ideas@Work this evening and came across an interesting piece of research - When familiarity breeds connections. The perspectives in the article sound way too familiar to many of us from academy companies, the likes of Procter & Gamble, General Electric, IBM, etc. (remember Jim Collins'; Built to Last).

I think the popular translation of 'Homophily' is 'Cultural fit'.