Brands and our survival on the planet

As consumers develop greater awareness of the impact packaging leaves on the environment they start to get selective with brands. Over the past year I have been introduced to terms like: Precycling, Upcycling, Downcycling, Grass-tic, etc.

Here are a few interesting links...
Brandchannel - Pre-thinking Recycling: the New Eco-Consciousness
P&G has yet another point of view - Tide Swash
Cycling at - Terracycle

The ANA captured the essence in this single slide.