Interesting article on Realities of idea diffusion and consumer idea adoption based on concepts from Moore's, Crossing the Chasm & Godin's 'Purple Cow', published by Beakdal.
Here are some real life examples from the article:
Car industry:
One example is the car industry, and companies like General Motors. If they had embraced this plan 5-10 years ago, then they would not have gone bankrupt.
Of course, there are always special cases, where you are creating niche products that go against the norm. But, they too have to change with the times. Even Ferrari is looking into creating more fuel-efficient cars. And cars like the 2010 Fisker Karma are showing the way.
"Web design" (which we need another word for)
The same goes for web design. Instead of a traditional website, your plan should now be to move your content to where people are. While doing that, you should embrace the social world and use your website as a hub (do this now, not tomorrow).
You should also still support the ‘old world' of websites and blogs. But, you should no longer spend any more time creating traditional websites.
Marketing & PR:
It is the same with marketing and PR. Plan for social news. Do social networks, support TV & magazines, and ignore print catalogs?
