'I think' & 'I feel' connundrum...

Stanford Knowledgebase published some recent finding into a study conducted in partnership with University of Illinois, Chicago about brand messages that empathize with the consumer through copy that contains, 'I think' and 'I feel'. They uncovered some interesting insights...

Men tune in when messages contain 'I think' while Women focus on the 'Feel' follow the link for details... Is "Thinking" or "Feeling" More Persuasive?

I could not believe it...

It sure sounds ridiculous, but I trust the analytical judgment of the investors? Eitherway, Now women can pee while standing.

I hope this is a joke in the woman's emancipation movement?

Mixed format advertising is amazing...

This old piece from Chiquita is apparently making a come back according to brandchannel.com the interesting mix of DRTV and an infomercial is both educational and catchy.

The Chief Mythologist's view point

Devdutt Patnaik helps the Future Group understand the shoppers in India, their behaviors and habits.

This is an interesting talk on "the myths that mystify" posted on TED.

Also check an old related post - Mythology MUST influence brand strategy