'I think' & 'I feel' connundrum...

Stanford Knowledgebase published some recent finding into a study conducted in partnership with University of Illinois, Chicago about brand messages that empathize with the consumer through copy that contains, 'I think' and 'I feel'. They uncovered some interesting insights...

Men tune in when messages contain 'I think' while Women focus on the 'Feel' follow the link for details... Is "Thinking" or "Feeling" More Persuasive?