It was a fun experience although she did not enjoy it, said it felt like an old people kiss :( I loved the experience and the idea of a NEW type of a kiss after - Butterfly kiss, Eskimo kiss, Khumani kiss (after our dog) and so on...
I must say I was inspired but the StarKist advertisement that was such a let down!
The company could have capitalized on the timing and the holiday but I hardly noticed any more than a few spots.
These are perfect opportunities for a brands to create consumer engagement and transcend into a cult.
Monday, February 15, 2010
I gave my valentine a "StarKiss"
Posted by Neil at Monday, February 15, 2010
Labels:
Branding,
Engagement,
Marketing Strategy,
Neil Bhandar