I was recently at a friend’s art exhibition and during conversation I asked her a slightly irksome question, “Do you ever feel like you could have painted this any different?”, She immediately responded by saying “Every time!”. Often times most people are their most critical judges. Every time I write an essay I sit on it before publishing and when I read it over I make changes amass, to the extent that I almost rewrite them sometimes. Not just words and sentences but also themes, context, tone and the stories.
I remember back in the days when I lead my brands I had a completely different perspective on the consumer, the competition, the customer and my brand. Today when I hear myself in conversations with my clients the point of view is significantly different from the old days. I am hoping some of it has to do with experience, age and hopefully a little bit of wisdom.
We all look at things differently thanks to our nuanced diversity and unique backgrounds. Our visuals are influenced by our experiences, our culture, where we came from and where we are headed and what we see in our minds eye is often different from we notice on the shelf. To the mental visuals our mind races with imaginative usage, social, culture interactions, until we assess the value the brands adds to our life.
Brands are products with emotions poured into them so the philosophy of WYSIWYG (What You See Is What You Get) needs a large index of mental refraction.
