When our founding fathers wrote our constitution they were influenced by their perspectives and experiences they had in Europe. They strived to establish a state of peace and prosperity by protecting its citizens providing and extending freedoms. Don’t corporate CREDO; Principles, Values and Purpose statements strive for the same? I think they do! When why do they need to be unique, why do they need to be different? That is not to say the constitution of every country in the world needs be the same but they all proclaim to offer their citizens the same rights, privileges in context of their social settings.
The part that strikes me as insightful is the fact that every nation in its own ways promises well being and yet violates some human rights or the other… be it mistreatment of its citizens, limiting fundamental rights , etc. Not much different from the corporate world. We have address most of visible issues diversity, equal opportunity, but it still seems like we need to go a long way with “Liberty & Freedom of thought”. I have made it is my personal mission every day to open my mind and consider and logically synthesize a fundamentally contradicting idea.
I can’t think of an easier way, but that’s what marketers are supposed to do not just think different but act different, challenge the norm, the status quo!