10 Ways Marketing Will Be Transformed in 2007

ANA's Bob Liodice published 10 Ways Marketing Will Be Transformed in 2007

• Consumer in Control
• New Agenda for Agencies
• Hail to the Chief
• Unconventional Outreach
• Media Buying Metamorphosis
• Let the Fighting End
• Organizational Overhaul
• Research Renewal
• Blow up the Back Room
• Continuous Marketing Reinvention