It is hard to ignore the topic of sustainability with the media coverage on the issue of global warming & climate change. An article in the MarketingNPV journal addresses the issues of Metrics associated with a brand and organizations environmental friendliness.How Green Are Your Metrics?: At the dashboard level, there are four key areas companies should be making improvements in and measuring when trying to affect a positive change in greenhouse gas emissions:
- reducing your carbon footprint;
- reducing energy/fuel consumption;
- utilizing more renewable and sustainable resources; and
- recycling or reducing waste.
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