after all what is INNOVATION?

The spectrum of answers is very broad! A significant number of organization out there don't know what innovation really means and or how best to answer the question.

• Is a personalized MM the answer to the question?
• Is Cirque du Soleil's value prop against the traditional circus the answer to the question?
• Is portfolio diversification the answer to the question?
• Is 'being different' the answer to the question?
• Is 'meeting an unmet need' the answer to the question?
  

I can go on and on! I do believe it is any and all of the above and more.

The essence of the answer is in understanding the customers, marrying them with the competence of the organization, creating the processes to deliver the solution and fostering a culture within organizations to repeat the success over and over and over!

I am usually asked is there an innovation model that can be applied, OF COURSE! during my surfing in the wast world of the internet I have found a couple interesting links.

Business of Innovation