This week's LOHAS newsletter captured a new movement or a new fad - 'guilt-free and eco-friendly' in an article from NMI - Consumers Are Seeking a Deeper Values Experience.
Insights from the article:
- Consumers are aspiring to achieve the double pay-off of exclusive experiences while supporting guilt-free and eco-friendly goods and services
- From luxury hybrid cars to couture dresses made from organic and sustainable fabrics, it is not enough to have it all, consumers also want to feel better about what they have
- Shopping at natural food supermarkets is up 20% from 2001.
- The influence of the "USDA Certified Organic" seal on foods has increased 22% since 2004 and is now at least slightly influential to more than four out of ten consumers.
- The percentage of primary grocery shoppers who agree that organic foods/beverages are worth paying an extra 20% for increased from 17% in 2002 to 26% in 2006.
- With this increase in values-driven experiental shopping, NMI projects that sales of organic products could reach $24 billion in 2011
- The 2007 Health and Wellness Trends Report
- The 2005 Organic Consumer Trends Report
- Understanding The LOHAS Market Report™ Series
