Searching for a value prop in Second Life? Ask IBM

To date I have been trying to figure out what is the business value for an online life? Second Life? Clicking around was okay, flying may be even fun but after a few minutes, new destinations and I was bored. Until this morning when I read IBM's Management Games on BusinessWeek online.

Build some agents, create the necessary stimulus, even preordained environmental responses to the stimulus and wallah you've now got a virtual world that mimics the real world. Sign up players (I mean real people) assign them tasks, set some performance measures for their success and let the games begin... you've got INNOV8!

An inversion of Second Life with real value and a business model. Thats innovation!