Fostering the conversation you want customers to have about your products should be an explicit part of product development.
- The Doughnut
Voodoo Doughnut in Portland, Oregon, has a cult following because its customers want to tell their friends about goodies such as glazed doughnuts rolled in Crunch Berries cereal. - The Smoothie
How many people talk about their smoothie purchases? If the smoothie is wearing a wool cap knitted by a grandmother, they will. - The Policy
Zipcar's policies create a conversation-worthy experience: Renters pay by the hour, gas and insurance are included, and the company doesn't charge for such amenities as satellite radio.