Wednesday, October 17, 2007

Adtunes.com

Adtunes.com - I came across the site through a post on ANA - Mestros. I remember those days when our consumer affairs department received calls to help identify the consumer the music in one of the copy streams?

The site is amazing and so was the post. I wonder if there is a way to measure ROI off the queries on the site and also an association with share of mind and recall/decay of the creative?