Wednesday, October 24, 2007

“Damn Right” this is Serious!

Talk about REAL, BOLD and somewhat BRAZEN but truly AUTHENTIC. This morning in the MediaPost was an article on Canadian Club Whisky’s new Campaign – Damn Right!

"Damn Right Your Dad Drank It."
"Your Mom Wasn't Your Dad's First,"
"Your Dad Was Not a Metrosexual"
"Your Dad Never Got a Pedicure."

Provocative and pugnacious! Cheers to Jim Beam and BBDO.