Talk about REAL, BOLD and somewhat BRAZEN but truly AUTHENTIC. This morning in the MediaPost was an article on Canadian Club Whisky’s new Campaign – Damn Right!
"Damn Right Your Dad Drank It."
"Your Mom Wasn't Your Dad's First,"
"Your Dad Was Not a Metrosexual"
"Your Dad Never Got a Pedicure."
Provocative and pugnacious! Cheers to Jim Beam and BBDO.