My first car was a used Audi I bought from another student on campus. The car died a very quick and painful death, not much to expect from a student car that cost $1500? My next car was downgrade or so I thought from an Audi to a Subaru. Although the Subaru lacked the cache of the Audi and several of the features it drove well and lasted a while. As life moved on my affordability for cars meandered through many different value cars, that lacked the features, gadgets and gizmos. Between my income level and the time span, innovation drove down costs to the point that my very last value car came with the same gadgets as my premium student car from over 8 years ago.
Innovation is socialistic constantly making things easy and affordable for the masses! Shrinking lifecycles and creating renewed challenges by commoditizing the product. Branding is the only sustained solution to compete in a ‘me too’ world.
Brand proposes innovation disposes.
