I have been interested in Osho’s philosophies for several years now. I remember listening to a segment where Osho hypothesized the drivers of Friedrich Nietzsche’s fate. Osho believed the reason Nietzsche went mad (although medical reason was syphilis) because he did not believe in god! The logic was described somewhat along the lines of, god is the source of hope to most normal people. That makes god the datum! The baseline, essentially after we put in our best it is god/fate/destiny that delivers our share of success or failure. So if one did not believe in god there would be no baseline and no hope? Nietzche went into a free fall and went mad.
We as marketers provide that ‘HOPE’ in modern society. Our consumers, are merely clusters of goals, aspirations and desires. We help associate and infuse desire into our brands we develop and manage, the portfolios of these brands into ‘esteemed’ to ‘good to have’. In an ever evolving world we create social structure. The social structure creates the framework of the cultural socio economics that is reflected in owning a BMW or a Kia and owning a Patek Phillippe or a timex.
