This morning I read another mention of how anti-aging is not just a beauticare phenomenon but a business strategy (my alma mater) MIT has a lab that is researching opportunities as the generation ages and nature starts to challenge the way consumers do day to day tasks.The article from the Boston Globe - Growing old is the New frontier, sheds light from research and efforts at MIT.
As boomers around the world age, the richest consumer generation has new FUNCTIONAL needs and brands need to respond with solutions to capitalize on the opportunity. Here is a old post from my blog on how it is happening in the retail world in Germany.