I read about the Kroger Marketing Alliance with Feeding America - in MediaPost. Kudos to the brand stewards for strategizing and launching the initiative.As great as the art work on the website - The Bread Art Project, I have a hard time trying to fathom the fact that there are thousands of people that starve every single day when some of us in the western world can appreciate the finer art in food.
Second harvest was about feeding the hungry, are we now taking the same food to feed the brain through art?
And is the satisfaction from viewing the art the same to a hungry child and a hungry family the same as putting a slice of bread, a toast into their bellies?
I have to applaud the creative senses of the artist but cannot resist saying "The appreciation of this art is in the stomach of the hungry".