Communicating a story to drive towards a meaning

Cheers to Clive Wilkinson Architects, for a beautiful video on the new JWT office in New York.

Specific meaning needs a specific story, without context stories run the risk of selective perception!

This video on YouTube does a fabulous job of connecting the dots. Unfortunately not everyone who visits the JWT offices will have watched this video to understand the metaphor of the tree constructed into the design of the building.

The question is does an artist art that communicates the meaning by the time it translates into a design or in this chase an architecture?