Neuromarketing gaining interest

With growing regulatory restrictions in multiple categories, fragmentation of media, insights into the working of the brain and consumer behavior in-store, Neuromarketing is gain greater favor every day.

Martin Lindstrom added an element of flair to the subject with his book Buyology.

Since upward of 70% of purchase decisions happen at shelf, packaging design and messages inside the trade channels are the perfect candidate to leverage subtle Orwellian, neuromarketing stimulus. Here is another interesting article with valuable insights into neuromarketing as an influencer in package design.

The implicit power of packaging