Thursday, October 01, 2009

'The Daily Prophet' from Harry Potter in real life???

This could be ground breaking for the traditional print media & communication world, video-in-print ads in select copies of "Entertainment Weekly".

  • The first-ever video advertisement will be published in a traditional paper magazine in September
  • Americhip, the developer of video-in-print (multi-sensory marketing), has also created magazine technology that appeals to various senses, including smell.
Fascinating piece in the BBC interview on - YouTube