Wednesday, September 30, 2009

Let the brand evoke your senses

Came across an article on FastCompany - Smell This Tag: Olfactory Street Art

Scent is intrinsically tied to memory, and chances are the smell of grass in an underground subway stop would not only be a respite from the urban drag, but evoke memories that would be impossible to recreate with everyday spray paint.
Won't it be great if the so called retail theater were truly a sensory experience with all senses - Visual, Auditory, Olfactory, Taste & Touch... truly 'stimulated'?

Let's enable the shopper & the consumer to live vicariously through our brands!