What is the most difficult word in your vocabulary?

NO!

Believe me! It is tough to say no. As a teenager my mom gave me a book Don’t say yes when you want to say no by Herbert Fensterheim and Jean Baer. Good book!

I started to think what do people do when they genuinely wanted to say NO?

• They make an excuse as against a real NO
• They try to be polite (and fail)
• They never really say NO
• They differ the NO for some one else
• They hope the person forgets to ask
• They change topics

The list goes on and on…

NO is really like the Zero in the number system. The zero means nothing when it comes before a whole number, but can change the value significantly after one.

Saying NO can be a sign of confidence, conviction and may be even EGO.