Wednesday, March 04, 2009

Frito applies Neuro marketing

Top lines from the the editorial on the article - The Female Brain

  • Women’s brains have more distributed functions than men, especially for language and memory. Women’s brains have stronger connections between the two hemispheres.
  • Women have a larger hippocampus, a major area of the brain that is involved in memory function. Women rely more heavily on brain areas that contain mirror neurons during empathic interaction. Mirror neurons enable a person to feel what they see another person is feeling.
WOMEN MEN
Look for landmarks Look for targets
Look for connections Zone in on the target
Explore territory Systematize, make maps
Are relational Are spatial

“When women are depressed, they either eat or go shopping. Men invade another country.” - Comedian, Elayne Boosler