Nothing is more personal than the individual, their personality, their appearance! The marketers at Mattel are making Barbie relevant (...Oh this is surely not for the 3-10 yr old that has to look up to Mom & Dad for the $20 toy but the 30-60 yr old bird out of the nest that can drop $200 if interested) to the new sense of personal expression through tattoos and piercings.
"Totally Pierced Barbie"The article made reference to another blog that mentioned the divorce with Ken a couple years ago and the possibility of a "Divorced Barbie"?
"Totally Stylin' Tattoos Barbie"
The agency BRANDTRUST published some research on the topic of Tattoos (called Indelible) that calls for a deeper meaning that just Barbie with a tattoo but none the less; here are some of the top-lines from their work:
Tattoos are clear statements of willing nonconformity, and refute any suspicion that failure to fit in is unintended. A tattoo thus transforms someone who sticks out into someone who stands out.Now that is a BOLD, UNAPOLOGETIC BRAND, kudos to the team at Mattel! (pictures of Barbie from over the years)
Tattoos illustrate a map of the wearer’s life.
Tattoo artists are the ultimate arbiters of who will join this tribe. They guide people to an understanding of the meaning of the tattoos
The first tattoo takes on significance of the same sort as coming-of-age rituals in traditional cultures.
tattoo is the opposite of a mask. Although tattoos visually cover the skin, they reveal their owners
You don’t get tattooed for other people. You get tattooed for something within yourself. The only way to get this thing that lives inside of you out is to get tattooed.”
