Insights from InterBrand on Organizations and the effect of Pride in the organization.
What impact does pride have on organisational performance?
To test the impact of pride on organisational performance we used structural equation modelling to measure the relationship between pride and a number of key behaviours for employers. These included:
• Recommending the organisation as a great place to work
• Recommending the organisation’s products and services
• Putting in extra effort
• Actively looking for a job elsewhere
Here is one from a recent post on the ANA Blog- A Customer's Story - What Bad Employees Do To Your Brand
