Interesting post on ANA Marketing Maestros - Digital Natives By: Irina Gorodetskaya
Truth 1: Email is lame.
Recently, Chris Marriott of Axciom presented at an ANA Marketing Training workshop on Digital Marketing and he stressed that the younger demographic does not answer their parents’ phone calls or emails. Instead joining social networks such as Facebook has caught his daughter attention.Truth 2: TV is dead. Long live TV like online video services, e.g. Hulu.
That’s right, television is still hip but the format we watch it in has changed. People are busier now and do more things simultaneously—we as digital natives expect to see movies on multiple platforms which we can take with us wherever we go.Truth 3: Cant w8 2 c u luv mma
We have our own ‘hip’ lingo that can catch our attention if adopted by advertisers.Truth 4: Teens have a totally different view on privacy. Totally!
Teens today put up their phone numbers on social networking sites without worrying about identity theft or telemarketers.Truth 5: “We don’t need no education.”
Truth 6: Copyrights?
Truth 7: They care.
An average teenager’s iPod has 800 illegal music tracks.
