Habits, Habits, Habits!

Buy This: Save More, Spend Less
By ROBERT POWELL (WSJ-Subscription Needed)

Interesting article talking about how CPG companies provide the stimulus that generates profitable volume and brand growth without even making the consumer think about the product.

Not every industry has been successful in establishing and leveraging habits, one such industry is Finance and Financial services.

The article reviews a case on soap usage from Ghana and makes references to consumer irrationality discussed by Dan Ariely to know, understand and leverage. Worth a read!