A long time ago a manager in one of my old roles told me the easiest way to build awareness for a project is to name it. A form of branding the project! Recently I heart of one such rallying term – Staycation.
In today’s economic times of increasing costs of food, energy and everything around us people are economizing. Like most things economy starts at home! Consumers are cutting back on shopping and vacationing. A good vacation can be rejuvenation we need after a long hard day of work but with energy prices where they are travel is an expensive proposition and that’s only the tip of the iceberg. Our creative genes help us reinvent our world over and over and our imagination is the fuel for this reinvention.
As consumers cut back on travel, they are starting to find alternative destinations like the backyard of the house! I am not kidding and there in is the genesis of the word I heard – STAYCATION. Stay at home to take a break and small vacation to destination backyard.
Hope may not be a strategy but till there is hope there will be life and rallying cries are the hope of brands. The hope for the season is Staycation!!!
