Mind mapping has been a long time fascination for Marketers and Researchers to get into the consumers minds and product/brand associations. To elevate the process of drawing out meaning of what the consumers said and really mean lead me recently to yet another interesting process called, "Meaning based linguistic search".
IBM Many Eyes Project on his blog is a worthy visit - The Eponymous Pickle: IBM Many Eyes Update
Sunday, April 15, 2007
IBM Many Eyes Update
Labels:
Consumers,
Marketing,
Marketing Research,
Neil Bhandar
