A network is larger than sum of the parts

The big buzz these days is networks, networks and more networks. I am not referring to Information Technology Systems that power these networks I am talking about Social & Professional networks that create and capture value for the participants.

Networking is not new business by any stretch but some creative marketing and advertising has brought it back in vogue. With ever greater need to deliver bottom line savings, shrinking product life cycles and need for more block busters (which translates into 'trying many new ideas' fast and cheap), it is no surprise P&G's Connect & Develop is such a huge hit.

General Mills just threw its hat in the ring...
General Mills Launches Innovation Network To Develop Products

P&G's New Innovation Model