This morning's quote from the AMA News letter is a breath of fresh air...
"A brand that captures your mind gains behavior. A brand that captures your heart gains commitment." - Scott Talgo
Scott used to be Chief Strategy Officer at Landor.
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My thoughts over time...
About Me
- Neil
- Greater Philadelphia Area, Pennsylvania, United States
- Marketer & Strategist
The Blue
Blog Archive
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2007
(183)
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April
(27)
- BrainJuicer - Predictive Markets for new concepts
- The Partnership for 21st Century Skills
- Advertising: What's Next?
- Who cares whether they care?
- Stories, Conversations & Engagement
- Be Excellent™: The 12 Elements of Great Managing
- Laisser-faire
- Is no news really good news?
- 10 Ways Marketing Will Be Transformed in 2007
- Alls not lost on measuring marketing effectiveness
- Martha Rules!!
- Emotional Intelligence
- IBM Many Eyes Update
- [Ad]vantage
- Invaluable consumer research data
- Success stories - Tween Traits & Targeting
- Integrated: Brand-Bonding Drives Desire
- Playing in dangerous territory - Hearts & Minds
- Brand equity creep
- Writing… - Advertising & Strategy
- How to fight your personal brand demons and win
- A network is larger than sum of the parts
- From “No Pain, No Gain” to “Run Easy”
- The devil is in the DETAIL
- Nuggets from - Rules of Engagement
- Two interesting articles
- Shopportunity is not Available, Okay & Cheap
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April
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