The Blue

I know the first thought that may run through the readers mind is about the slew of products out there for retirement and financial planning...

It is amazing how we celebrate everything from “Bosses Day”, “Administrative Assistants Day”, “Mothers Day”, “Fathers Day”, “Black history m...

We talks about our progress, we talk about our achievements, and rarely do we mention our failures? Success can be happenstance and often re...

There are six fundamental question – Who? What? When? Where? How? Why? Some of these are obviously primary, meaning they don’t need a basis ...

I have no idea how I came upon this but I have been receiving a lot of invites and forward on LinkedIn, so this afternoon Ii was surfing aro...

I have a toast or a bagel each morning and like always I placed my bagel in the small convective oven and two minutes later the bagel was to...

The not so funny video from Domino's, is evidence when peoples values and ethics or lack of them at work can destroy the core of the bra...

I read about the Kroger Marketing Alliance with Feeding America - in MediaPost . Kudos to the brand stewards for strategizing and launching ...

From The Washington Post - In the age of lack of trust, food recalls, disease, excesses in information that can be conflicting at most times...

Organizations are structured like a pyramid which creates the very impetus for someone towards the top to know more than someone else toward...

Focus on Time Sells More Products : Research: Stanford GSB "It’s Miller Time." "Live Richly." - What do these vastly di...

Strange things have happened and aligning rewards with expectations and deliverables is certainly not one of them. Consulting is a fun busin...

This morning I read another mention of how anti-aging is not just a beauticare phenomenon but a business strategy (my alma mater) MIT has a ...

I scanned through the powerpoint slides on slide share about a week ago and this morning USA Today summarized some of the examples from the ...

I often wonder what makes a strong candidate for an Analytics role? I know what has gotten me excited during presentations… it is the abilit...

This is a very interesting view of the product life cycle. In the past I have written about the brand manager as a driver in the rear seat ,...

Over the years I have run into three types of organizations and the other as I sat to think about them I visualized them in a triad. 1. Stab...

For the old but still relevant and in fashion... from a German grocery store. Appealing to a segment and staying relevant in every way.

Nothing is more personal than the individual, their personality, their appearance! The marketers at Mattel are making Barbie relevant ( ...O...

Top lines from the the editorial on the article - The Female Brain Women’s brains have more distributed functions than men, especially for ...

I always hear people complain about receiving too much email or addiction to the Blackberry what surprises me is that these are some of the ...

Home Run but The American Express Marketers! Simplify your finances American Express once over extended at the peak of the economic growth a...

It is one word in the corporate world that’s over exposed and obviously unclear. It is sad when you think about it especially since it is th...

'Breathtaking' Is One Word for Purported Arnell Pepsi Doc Great story and even better communicated via the document .

Interesting article on the 25 years anniversary of ISBM (Institute for the Study of Business Markets)-Marketing Truth on Research . The arti...

Since the stellar success of Tesco and their relationship with Dunn & Humby that made the headlines, businesses have gone crazy with loy...

Marketing In a Recession time for back to basics - from the ANA Marketing Maestros Insights – Know your customer better than anyone else i...

Watched a fantastic foreign film recently by the same name. The essence was there is a rainbow in the sky every single day but it is only vi...

Neuromarketing is a rapidly growing area, CBS ran a segment on Jan 5th during the 60 minutes episode that evening. What is more interesting ...

It was Bud that was the 'Best friend' & now it is Jim Bean... that is the 'Best Girlfriend'

A recent survey conducted by the CMO council found some disconnects between the role of the CMO and the focus on Customer Service - The most...

From DUREX...

Have worked for an academy company I know the power of a strong culture! There is no denying the power of its distinctiveness and the resili...

The other day I was wondering if trust flow from bottom to top or top to bottom in an organization? So also respect, does respect flow top t...

Interesting article in Experiential Marketing , but the question remains: Is it all about Experiences? What happens to the traditional chann...

Interesting article on shared leadership! Here is the top line. TO LEAD, CREATE A SHARED VISION An attribute that most distinguishes leaders...

I never really believed the wisdom in the HBR articles that said innovation comes through the middle ranks of most organizations. I did not ...

Some men are born mediocre, some men achieve mediocrity, and some men have mediocrity thrust upon them. - Joseph Heller

Peter Drucker said “What gets measured gets done!”; Truer words were never said and yet nothing was said about the kind of measures. To make...

From all the stories we have ever heard about the Elves, it is a tough life! Up at the North Pole in the cold cold weather. They have only t...

Paradoxes are the spice of life and a little poetic inclination never hurt anybody. Every time I get romantic with anything (not limited to ...

I was in the attic over the weekend, never a fun place for me but you got to do what you got to do. The best part this time was an insight I...

I had a strange and uncomfortable conversation recently about some consumer research revealed a fact that shouldn’t have been surprising. We...

Last year I spend a fair bit of time talking to a senior People officer, can’t say I fancy their company (in my opinion most are not a whole...

Tom Fishburne captures the essence of strugles most companies that are trying to find their core equity experience and then the challenges o...

Ever since AG Lafley brought attention to two of the consumer strategic decision points in buying and using fast moving consumer products th...

I had a strange and uncomfortable conversation recently about some consumer research revealed a fact that shouldn’t have been surprising. We...

I recently consulted on reviving a brand that seems to be suffering from a certain level of exhaustion. Although the brand has strong equity...

Very foundational article on brandchannel.com - Trust as a Tangible Brand Attribute. Here are some top lines from the article. Organization’...

As we continue to make progress in medical technology and develop a better understanding of our bodies we have made significant strides in e...

From a recent interview with Robert Polet of Gucci, published in INSEAD Knowledge. “People buy our brands because they want to be a part of ...

"The man who stops advertising to save money is like the man who stops the clock to save time." - Thomas Jeff...

The fundamental of the second moment of truth for consumer marketing is that you have to delight the consumer at usage! This is a consumer w...

In an economy where organizations want a touch less execution to drive out costs brands need a new point of view. As organization move into ...

From the ANA conference... Jim Stengle speaks at the ANA Conf. Lesson One: Put people at the center of all you do. Lesson Two: Engage you...

Years ago I read a book by Dixit and Nalebuff, Thinking Strategically a text book on Game theory. The book covered several examples from bus...