Ever noticed how when you start looking or thinking of something it seems like what you were searching or looking for was all around and over you all this time? For some reason you were just oblivious to it or may be did not relate to it?
Thats what I felt this morning... AUTHENTICITY. Just the other day I referenced a post on authenticity in brands and leadership and this morning I saw it again... though the article this morning is focused on examples & tactics the other day it was the concept & the framework. These articles are worth a read...
Wednesday, May 09, 2007
A follow-up on Authenticity...
Labels:
Brand Management,
Branding,
Marketing,
Neil Bhandar,
Tacical
