Interesting article in this morning's Knowledge@Wharton News letter:
How and Why Chinese Firms Excel in 'The Art of Price War'
Equity building and Equity erosion is a huge debate but it is a tough call to pull back on the pricing related sales fundamental.
"In China, where companies have earned a reputation for starting price
wars, the outbreak of a price war is considered a legitimate and effective
business strategy."
Wharton marketing
professor Z. John Zhang
